What is Hibiscus Tea?
Hibiscus tea benefits are numerous and well proven. Hibiscus, also known as Roselle or Karkade is probably native to tropical Africa, but today it grows throughout many tropical areas. Hibiscus, known by its scientific name Hibiscus sabdariffa, is an annual herb with elegant red flowers, which used to prepare a popular ruby red or deep magenta drink. This herbal tea has a sour refreshing taste similar to cranberry and it can also be flavored with the additions of different spices and fruits.
Hibiscus tea is a very popular beverage throughout the world and is often used as a medicinal tea. It is widely available in the market and can be consumed hot or cold depending on your preference. It is good to know that Hibiscus tea is low in calories and is caffeine-free.
Starting from the end of 2017, I changed my science consultancy and training business and I started working from scratch in completely different industry. This was the time when my first experience in the food & beverage business was started.
The main objective of working in food & beverage business in to develop and manufacture finished or semi-finished products with added value to both businesses and consumers. My business idea is to promote the African botanical functional abstracts by increasing the demand to these valuable raw species, which will result in direct positive impact on African farmers and producers.
Africa is rich in many functional botanical extracts such as Hibiscus, Baobab, Gum Arabic, Moringa and many more. These healthy species can be translated into many innovative food, beverage and even beauty products. Unfortunately, most of these valuable plant species are exported as raw materials and most of this business profit margin goes to the exporters, but not the farmers and producers. In addition, the poor infrastructure and lengthy export procedure increases the cost of exporting, which results in low competitive price advantage. Therefore, the creation of an added values to these natural products will increase the demands at farming level and improve the competitive advantage of exported products as well.
Although Africa is harboring substantial amount of the world reserve of these botanical species, only a tiny fraction of these species finds their way onto the shelves as finished food, beverage or beauty products.
HIBSO® aim in bringing the benefits of these unique and remarkable natural products to consumers worldwide. When you consume any HIBSO® you will not only enjoy the great authentic taste and the unique health benefits, but you will be making a direct contribution to the millions of small producers who cultivate them these remarkable species.
This is our HIBSO® story.
HIBSO® Natural Hibiscus Drinks